Vietnam Launches Tourism Stimulus Program 2025: “Viet Nam – Timeless Journey, Endless Love”
The Ministry of Culture, Sports, and Tourism has launched the Tourism Stimulus Program 2025, themed “Viet Nam – Timeless Journey, Endless Love”, energizing Vietnam’s green economy.
International tourists exploring Hoi An Ancient Town. (Image source: Internet)
This initiative not only seeks to promote Vietnam as a must-visit destination but also supports the Government’s new visa exemption policy for citizens of Poland, the Czech Republic, and Switzerland, effective from March 1 to December 31, 2025.
A key highlight of the program is its nationwide discounts, with up to 50% off accommodations, transportation, dining, and entertainment. Lower fees at major attractions and scenic areas are establishing Vietnam as a prime budget destination. Airlines are increasing direct routes and adding more flights, making travel to Vietnam more convenient than ever.
The first tourists of 2025 were welcomed at Tan Son Nhat airport. (Image source: Internet)
According to Vietnam National Authority of Tourism (VNAT), Vietnam is also leveraging digital technology to enhance tourism promotion. VNAT is set to launch a dedicated promotional platform, while social media campaigns will amplify the country’s appeal.
In 2024, Vietnam welcomed 17.5 million foreign tourists and received multiple international awards, including Asia’s Leading Destination, World’s Leading Heritage Destination,… With ambitious targets of 22-23 million international arrivals in 2025, Vietnam’s tourism industry is poised for a strong resurgence.
