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Vietnam News
23-11-2023

Hue – The Rising Regional Tourism Hub

With Hue’s goal to become a cultural, tourism, and healthcare center of Southeast Asia by 2030, there is still a lot to be done to diversify tourism outgrowths and improve customer experiences in the meantime.

The People’s Committee of Thua Thien Hue province has just issued a decision (No. 678/QD-UBND) with the approved plan Project “Hue – Capital of Ao Dai” by 2025. Concentrate on promoting the cultural beauty of Áo dài Huế, and celebrate the establishers and developers of this national quintessence in its long time of formation and evolution.

According to the Project, the specific goal is by 2025: Forming a database and images of Hue’s Ao Dai through the ages; Periodically organizing Hue Community Ao Dai Week to become an important highlight in Hue Festivals; building a communication ministry about the project; creating and managing the brand “Hue – Ao Dai Capital”; forming a tourism product associated with this significant feature.

Hue, Vietnam

Young girls wear ancient ao dai in front of Hue Imperial Citadel – symbolizing the ancient beauty of Hue. Source: Thua Thien Hue Newspaper.

By 2030: Form a museum, and center for displaying, performing, and tailoring Ao Dai to serve tourists; Issue at least 01 policy to support the development of Hue Ao Dai; Complete the dossier on Ao Dai tailoring and the practice of using Hue traditional Ao Dai to submit to UNESCO for consideration and registration as a representative intangible cultural heritage of humanity.

The province’s tourism ministry reported that Hue had attracted millions of foreign tourists after the course of COVID-19. Yet the standard duration of stay has lowered, requiring the region and Hue alone to engage more versatile products and services to meet visitors’ demands.

Hue is mostly known because of its UNESCO-recognized sites with 7 history and cultural monuments. As tourism has been a main source of income for people and a joint effort involving local authorities, and investors, Hue should be more focused on developing and implementing programmes to further promote this sector. 

Hue, Vietnam

Dawn at Trang Tien Bridge in Hue. This is a Gothic architectural bridge spanning the Perfume river from the 18th century designed by Gustave Eiffel.

Besides momentous sites, Hue now has a new influential attraction. Sốnglab is a space intertwined with technology – art – entertainment, and education. Visitors coming here can experience a unique and meaningful period.

Vietnam

Sốnglab is a space intertwined with technology – art – entertainment, and education, a locals’ pride. Source: Hue News.

Not only does this is the locals’ pride but also showcased as an influential product/service for domestic and foreign travelers. This place aims to bring visitors unique experiences, and at the same time, asset visitors have a more vivid view of the beauty of culture and life in Hue through a special art form. 

Vietnam, Hue

Tourist experience a unique time in Sốnglab.

Hue has been captivating for generations and is still mesmerizing today. That magnificence does not fade over time but is increasingly enhanced with the new era. Since the first Hue Festival was held in 2000, this unique event is again jubilant in Hue city as well as in the ancient interior.

Hue, Vietnam

A special art program opens Hue Festival Week 2022.

Programs such as “Huong Binh Flavor Festival“, “Cultural Heritage and Colors“, “Oriental Night“, “Asian Night“, and “Royal Palace Night“… has revived a space full of The colors of Hue, reviving the unique features of the city, luring travelers from all over to this enchanting land. Hue Festival is held every 2 years and is a major cultural event with the purpose of reflecting traditional values in the archaic capital of Hue.

Vietnam

The annual art program “Cultivation Period” takes place in the Citadel in 2020.

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